Popsockets, known for their innovative phone grips and stands, unveiled a captivating new product line called Backspin that has a mesmerizing spinning effect. I had the privilege of collaborating with Popsockets' exceptional in-house creative team to bring this dynamic launch to life with innovative visual composition, fun art direction, and creative conceptualization.

Concept:

Showcase the Backspin product effectively across various digital platforms by creating five cinemagraphs and corresponding still images, meticulously crafted to highlight the product's unique design with eye-catching art direction.

Role Details:

As the Producer, my responsibilities encompassed a range of critical tasks to ensure the success of the campaign:

Casting: Selecting the right talent to feature in the visuals, aligning with Popsockets' brand aesthetic and target audience.

Scheduling: Coordinating shoot dates and logistics to maximize efficiency and productivity during production.

Prop Sourcing and Fabrication: Securing and at times, creating props that enhanced the narrative and visual appeal of the cinemagraphs.

Post Production: Overseeing the editing and refinement process to ensure the final assets met the highest standards of quality and brand consistency.

Outcome:

The launch of Backspin was met with enthusiasm and engagement across web and social media platforms. The cinemagraphs and stills effectively conveyed the product's unique spinning feature, enticing consumers and reinforcing Popsockets' reputation for innovation and style in mobile accessories.

Producing the Backspin campaign for Popsockets was a testament to collaborative creativity and meticulous planning. By leveraging compelling visuals and strategic production management, we successfully amplified the product's appeal and connected with consumers on a deeper level. It was a privilege to contribute to Popsockets' continued success in the competitive tech accessories market, showcasing their commitment to innovation and user-centric design.