Getting older can be a difficult journey to navigate, but ProMedica and AAA are here to smooth the ride with HealthConnect, an online platform designed to support older adults by connecting them with essential resources and community.

Our Role:

We had the absolute pleasure of teaming up with the fantastic agency Fact & Fiction to turn this vision into a reality. Our mission was clear: to make the HealthConnect launch unforgettable.

Bringing HealthConnect to Life:

Full Product Launch Video: We collaborated with the incredibly talented Director and DP Carlos Malache to create a captivating launch video, along with an explainer and a :30 commercial for broadcast. Together, we brought an engaging, heartfelt story to the screen, capturing the essence of HealthConnect.

Stunning Stills Package: Alongside our video production, the amazing Chip Kalback joined us to shoot a series of stunning stills. His photography perfectly complemented the video, providing a rich visual narrative that highlighted the platform's benefits.

From brainstorming to the final cut, working with this dream team was an unforgettable experience. Together, we crafted a campaign that not only showcases the functionality of HealthConnect but also celebrates the vibrant lives of older adults. We even got to shoot in the incredible planetarium in Boulder. This took some expert compositing in post-production, but the team handled it with ease and the result looked beautiful.

With ProMedica, AAA, and our talented crew, HealthConnect is ready to make navigating life easier and more enjoyable for older adults everywhere. Let's connect, support, and thrive together.