Our friends at Good Conduct Creative thrive on turning imaginative concepts into vibrant realities. When Sliq Frozen Cocktail Pops entrusted GCC with their latest campaign, I embraced my dual role as both agency and line producer to bring their refreshing products to life through captivating visuals.

Creative Collaboration:

Creative Director Rob Lewis devised an ingenious set of eccentric characters who embraced themselves and their love of frozen cocktails with reckless abandon. Photographer Brayden Heath infused energy and vibrancy into every shot. The synergy between Rob's innovative ideas and Brayden's relaxed yet dynamic approach set the stage for a campaign that was just as visually stunning as it was over-the-top fun.

Role:

As a producer, balancing creative flair with logistical efficiency is key. By adopting a hybrid role, I ensured seamless coordination among the creative team, maximizing our resources to achieve the client's vision effectively. This approach not only streamlined the production process but also enhanced creativity by fostering a collaborative environment where ideas flowed freely.

Highlights:

For this particular project, we transformed the studio environment into a canvas of color and creativity. We painted the space in five distinct brand colors, and collaborated with wardrobe stylist Heather Wicken to meticulously curate props and assemble outfits that demonstrated the wildly eccentric characters while complementing the pops' vibrant hues.

Outcome:

The result was a series of hilarious stills that captured the essence of Sliq Frozen Cocktail Pops—refreshing, colorful, and irresistibly fun. These images resonated strongly with our target audience, driving engagement and enhancing brand visibility across digital and social media platforms.

Working on the Sliq Frozen Cocktail Pops campaign was not just about producing visuals; it was about creating a fun brand experience that resonated with consumers who are embracing their own full selves. Good Conduct Creative has an amazing ability to blend creative ingenuity with play and humor, delivering completely original campaigns that exceed expectations and elevate brands to new heights, which makes working with them a pleasure. This project exemplified our collective commitment to innovation, collaboration, and producing results that make products literally pop off the screen ;P